Information Design

Design Basics | Lecture/Practical (IL) | Coursecode: B250373102

Language of instruction German

Design Foundations – Communication

2.00

ECTS

2.00

SWS

• Orientation: Design History Communication (development, people, works, trends) • History, development and basics of visual communication • Basics of graphic tools • Terms, definitions, rules, theories, methods, procedures. • Creative problem solving

Design Basics | Lecture/Practical (IL) | Coursecode: B250373101

Language of instruction English, German

Intro to Information Design

3.00

ECTS

2.00

SWS

• Introductory course in information design • Basic concepts, techniques and tools of information design • Balance, contrast, emphasis, rhythm and unity • Independent documentation and communication of design processes • Planning and evaluation of creative workpieces

Design Dramaturgies | Seminar (SE) | Coursecode: B250373109

Language of instruction English, German

Creative Writing

3.00

ECTS

2.00

SWS

• In-depth study of text composition and writing strategies, learning advanced techniques for planning, structuring and revising texts. • Techniques for achieving a balanced combination of form, style and content in texts. • Investigate and select appropriate formal, stylistic and content approaches for different communication scenarios. • Practical writing exercises in different genres and styles. Methods for self-reflection and developing a personal professional writing style.

Design Dramaturgies | Seminar (SE) | Coursecode: B250373110

Language of instruction English, German

Introduction to Audio Design

2.00

ECTS

2.00

SWS

• Basics of sound recording • Introduction to the various microphone types and recording techniques • Audio studio technology: teaching the basics of audio equipment, signal flow and studio set-up. • Sound processing: learning techniques for editing and manipulating audio, e.g. equalizing, dynamic processing and effects. Audio editing: Techniques of digital editing and audio mixing, including the use of DAW software

Design Processes | Seminar (SE) | Coursecode: B250373108

Language of instruction English

Contemporary Design Discourse

2.00

ECTS

2.00

SWS

• Analysis and discussion of key texts and trends in the modern design world in the context of current design discourse in English. • Detailed consideration of design theory, design ethics and their application in current projects in English. • Discussion of current issues such as sustainability in design, technology influences and socio-cultural aspects in English. • Examination of case studies and critical reflection on the impact of design decisions in English.

Design Processes | Seminar (SE) | Coursecode: B250373107

Language of instruction English, German

User Experience Design

3.00

ECTS

2.00

SWS

• Basic knowledge of usability, user-centered design, user experience design: terms, definitions, rules, theories, methods, procedures • Relevant psychological aspects of perception • User research, conducting interviews and creating surveys. • Applying heuristics and expert reviews to screen design projects. • Planning and implementation of user tests.

Design Tools & Techniques: Communication | Lecture/Practical (IL) | Coursecode: B250373103

Language of instruction English, German

Graphic Design

3.00

ECTS

3.00

SWS

This course provides a comprehensive introduction to the traditional and contemporary techniques and principles of graphic design. The aim is to provide students with a deep understanding of the craft and creative aspects of graphic design. They will develop fundamental skills necessary to create compelling visual communication. Additionally, the course covers the transition from analog to digital graphics and introduces the use of digital tools, including the creation and manipulation of vector and raster images and illustrations.

Design Tools & Techniques: Communication | Seminar (SE) | Coursecode: B250373106

Language of instruction German

Image Production

2.00

ECTS

2.00

SWS

• Definition and importance of image production, introduction to image production and its role in visual communication • History and development of image production techniques, overview of historical and modern techniques of image production, including photography and AI-assisted image generation • Semiotic analysis of image material, investigation of symbols, signs and their meanings in images • Fundamentals of photography: explanation of focal lengths, perspectives and their visual effects, studio work • Technical aspects of image production: discussion of compression, file format selection and digital transmission.

Design Tools & Techniques: Communication | Lecture/Practical (IL) | Coursecode: B250373105

Language of instruction English, German

Typography & Editorial Design

2.00

ECTS

2.00

SWS

• Basic principles and techniques of typography, both macro- and micro-typography. • Mastery of design principles for editorial projects such as magazines, books and posters. • Combination of fonts for different purposes and audiences. • Layout to create visually appealing and functional designs. • Basic definitions and their meaning and application of typography in a design context, including white space, form/counter-form, grid, type area, structure and rhythm. • History of typography and its development through to modern application.

Design Tools & Techniques: Communication | Seminar (SE) | Coursecode: B250373104

Language of instruction English, German

Web & Screen Design

3.00

ECTS

2.00

SWS

• The course aims to provide students with an introduction to the design of interactive interfaces. The contents include the teaching of • basic knowledge of screen design and the application of specific, industry-standard design tools. • the basic terms and concepts of the creative discipline. • the most important principles and theories of screen design.

Professional Design Practice 1 | Seminar (SE) | Coursecode: B250373111

Language of instruction English, German

Design & Health

2.00

ECTS

1.00

SWS

• Creativity, psyche and health • Creative blocks and promoting creativity • Recognizing and overcoming challenges in everyday design work • Healthy working environment and productivity

Professional Design Practice 1 | Lecture/Practical (IL) | Coursecode: B250373112

Language of instruction English, German

Local Culture

3.00

ECTS

2.00

SWS

• Getting to know local design and cultural businesses and organizations relevant to the field • Social, economic and ecological sustainability in the local creative industries • Cultural, social and demographic aspects of the local community in a global context • Reflection on the interactions between local conditions and professional design practice

Design & Media | Lecture/Practical (IL) | Coursecode: B250373201

Language of instruction English, German

Design Foundations – Media

2.00

ECTS

2.00

SWS

• Orientation: Moving image and film history (development, people, works, trends) • History of animation • Terms, definitions, rules, theories, methods, procedures. • Iconic productions and genres

Design & Media | Seminar (SE) | Coursecode: B250373202

Language of instruction English, German

Motion Design

3.00

ECTS

2.00

SWS

• Basics and principles of animation • Design variations and stylistic elements in animation • Implementation options and technical possibilities in animation software • Provision and rendering of animations in suitable formats

Design Dramaturgies: Media | Seminar (SE) | Coursecode: B250373209

Language of instruction English, German

Marketing & Identity

1.00

ECTS

1.00

SWS

• Development of brand strategies • Design of visual identity • Brand communication • Brand positioning • Digital branding • Sustainable marketing

Design Dramaturgies: Media | Lecture (VO) | Coursecode: B250373208

Language of instruction English, German

Media Law

2.00

ECTS

2.00

SWS

• Basics of intellectual property • Copyright law and its application in the field of design • Trademark law and copyright • Media law and data protection, including GDPR • Telecommunications law and e-commerce law • Personal rights and their protection • Practical information on texting, contracts and written warnings • The basics of company law

Design Dramaturgies: Media | Seminar (SE) | Coursecode: B250373207

Language of instruction English, German

Storytelling for Media

2.00

ECTS

2.00

SWS

• Basics of writing for moving image formats (film, television, advertising) • Introduction to dramaturgy and visual narration • Development and structuring of content for video and film • Reducing and expanding information • Emotional engagement of the audience • Integration of visual and auditory elements

Design Tools & Techniques: Media | Seminar (SE) | Coursecode: B250373205

Language of instruction English, German

3D Modelling & Animation

3.00

ECTS

3.00

SWS

• Basic 3D software techniques • Understanding 3D interfaces and views • Different modeling techniques • Material and texture in 3D design • Lighting and stage • Physics and particle systems • Rendering techniques • Physical renderers • Render passes • Programming in 3D software • Animating and keyframing timelines • Virtual camera and scenes

Design Tools & Techniques: Media | Seminar (SE) | Coursecode: B250373204

Language of instruction English, German

Introduction to Creative Coding

2.00

ECTS

1.00

SWS

• Introduction to the basic concepts of creative coding and generative design • Practical introduction to the programming of visual content • Basics of visual perception, form, color, movement and interaction • Experiments with creative coding to explore generative design possibilities • Using programming skills to enrich creative processes and design projects • Development of a deep understanding of the connection between technology and creative work through hands-on exercises

Design Tools & Techniques: Media | Seminar (SE) | Coursecode: B250373203

Language of instruction English, German

Sound Design

3.00

ECTS

2.00

SWS

• Deepening skills in sound recording, audio studio technology, sound processing and audio editing • Examination of the importance of sound as a product • Application of Foley techniques for special sound effects • Analyzing the relevance of auditory levels in film and the synchronicity of image and sound • Researching the impact of sound effects in animation • Development of formats, codec selection and the most common shot sizes in sound design

Design Tools & Techniques: Media | Seminar (SE) | Coursecode: B250373206

Language of instruction English, German

Type & Screen

2.00

ECTS

1.00

SWS

• Development of skills in typography and their application in digital and screen-based contexts • Understanding design principles for screen-based media, including layout, color theory and user interface design • Creating and editing digital assets such as graphics, animations and multimedia elements • Applying design techniques to enhance user experience and visual communication in digital media

Professional Design Practice 2 | Seminar (SE) | Coursecode: B250373212

Language of instruction English, German

Design Thinking

3.00

ECTS

2.00

SWS

• Introduction to the principles and methods of design thinking • Working on interdisciplinary questions and “wicked problems” applying research techniques and using tools for data collection • Aspects of sustainability: social, ecological and economic dimensions in the design process • Iterative work processes and prototyping in project teams • Methods for effective teamwork, leadership and decision-making

Professional Design Practice 2 | Seminar (SE) | Coursecode: B250373211

Language of instruction English, German

Project Management 1

2.00

ECTS

1.00

SWS

• Basics of project management: definition, meaning, phases, project life cycle • Project planning and structuring: objectives, project structure plan, timetable, milestones • Teamwork and communication: role allocation, effective communication, conflict management • Tools and techniques: project management tools, Gantt charts, prioritization, time management • Risk management and quality control: risk assessment, risk mitigation, quality control, quality assurance • Research and project set-up: Gathering information, developing project ideas, planning and structuring

Project Work Media | Project Thesis (PA) | Coursecode: B250373210

Language of instruction English, German

Project Work: Media Design

5.00

ECTS

5.00

SWS

• Development of a concept for moving images • Dramaturgy and storytelling • Storyboarding and creation of mood boards • Introduction to the production process: pre-production, production and post-production • Basics of camera technology, lighting and sound recording as well as codecs and formats • Editing theory and frame selection Basics of graphic TV design

Applied Game Design | Seminar (SE) | Coursecode: B250373307

Language of instruction English

Game Design

3.00

ECTS

2.00

SWS

• Characteristics, terminology and classification of digital games • Practical experience in the critical evaluation of various games • Research and analysis of various game mechanics • Relationship between playing, gaming and learning in formal and informal contexts • Development of innovative gaming ideas to support sustainable development goals • Creation and documentation of gaming concepts in Game Design Document (GDD) format • Conception, graphic design and technical implementation of computer games in small teams

Applied Game Design | Seminar (SE) | Coursecode: B250373308

Language of instruction English

Story Worlds & World Design

2.00

ECTS

2.00

SWS

• Understanding basic concepts of environmental design in games • Categories and types of gaming environments • Designing gaming environments • Specifics of modeling gaming environments on different platforms • Critical aspects of gaming environment design

Design & Interaction | Seminar (SE) | Coursecode: B250373302

Language of instruction English

Cross-Media Design

2.00

ECTS

2.00

SWS

• Basics of cross-media design • Planning and implementing cross-media concepts • Understanding and using different media channels • Planning project work with iterations and feedback loops through to final artwork, publication and dissemination • Integration and coordination of content across different media platforms

Design & Interaction | Lecture/Practical (IL) | Coursecode: B250373301

Language of instruction English

Design Foundations – Interaction

3.00

ECTS

2.00

SWS

• Orientation: Interaction design history (development, people, works, trends) • Fundamentals of human-computer interaction and interaction design • History of the user interface. • Terms, definitions, rules, theories, methods, procedures. • New technologies and future trends

Design Tools & Techniques: Interaction | Seminar (SE) | Coursecode: B250373303

Language of instruction English

Advanced Creative Coding

3.00

ECTS

2.00

SWS

• Definition and history of code-based design. • Overview of application areas, relevant artists, projects and trends. • Introduction to design-oriented programming languages such as Processing and p5.js. • Basic programming concepts: variables, loops, functions and conditions. • Creation of simple first applications, logics and visual elements. • Use of sensor data and real-time interactions. • Implementation of concepts of user interface design and user experience design.

Design Tools & Techniques: Interaction | Seminar (SE) | Coursecode: B250373306

Language of instruction English

Information Design in Digital Spaces

3.00

ECTS

2.00

SWS

• Introduction to data storytelling and data-driven design • Basics of web data and open data • Techniques to analyse and interpret data • Visualisation of data • Methods to visualise data for different digital and analogue formats

Design Tools & Techniques: Interaction | Seminar (SE) | Coursecode: B250373305

Language of instruction English

User Interface Design

2.00

ECTS

2.00

SWS

• User research to identify user needs and behavior • Creation and application of personas for targeted design • Development of visual hierarchies for better user guidance • Designing effective navigation structures • Organization and structuring of content • Application of typography principles for better readability • Designing responsive user interfaces • Integration of accessibility into design solutions • Development and application of design systems for consistency • Evaluation and improvement of user-friendliness • Creation of wireframes and prototypes, implementation of usability tests

Design Tools & Techniques: Interaction | Seminar (SE) | Coursecode: B250373304

Language of instruction English

Web Design & Development

2.00

ECTS

2.00

SWS

• Basics and advanced techniques for designing and structuring websites • Creating and designing responsive web designs using modern layout techniques • Introduction to content management systems (CMS) and their application • Practical administration and organization of web content • Overview of platform-independent design and development tools • Use of supporting web tools for design and development • Basics of web server technology and web hosting • Methods of file transfer and administration of web servers • Planning, structuring and implementation of web projects • Project management methods and tools for the efficient implementation of web projects • Introduction to web analytics and the use of analysis tools • Collection and analysis of usage data to optimize websites

Independet Project 1 | Project Thesis (PA) | Coursecode: B250373310

Language of instruction English

Independent Project Work 1

4.00

ECTS

1.00

SWS

• Introduction to the basics of applied design research and application of design processes and methods • Development of independent projects with given parameters • Research and preparation of relevant literature and media content • Evaluation and reflection of practical outputs • Argumentation and defense of design decisions

Independet Project 1 | Seminar (SE) | Coursecode: B250373311

Language of instruction English

Project Management 2

1.00

ECTS

1.00

SWS

• Creating detailed schedules for projects • Project planning and implementation for independent design projects • Resource management and budgeting • Risk management and problem resolution • Advanced project management tools and techniques • Stakeholder management and communication • Agile methods and iterative processes in project management • Monitoring and controlling project progress and quality • Presentation and documentation of project results

Project Work Interaction | Project Thesis (PA) | Coursecode: B250373309

Language of instruction English

Project Work: Interactive Environments

5.00

ECTS

5.00

SWS

• Basics of conceptionl, design and media technology for the development of interactive media environments and alternative interaction scenarios. • Dramaturgical and narrative principles for the development of media scenographies. • Prototyping and evaluation of interactive media environments and alternative forms of interaction.

Design & Space | Lecture/Practical (IL) | Coursecode: B250373402

Language of instruction English

Design Ecosystems & Markets

2.00

ECTS

2.00

SWS

• Overview of the design business and different business models in the design sector. • Different organizational forms and their suitability for different types of design businesses. • Planning and development of business strategies tailored to specific needs and niches in the design market. • Case studies of successful design companies and their growth strategies. • Basics of financing creative businesses, including budgeting, financial planning and fundraising options • Important legal considerations for designers, including contracts, copyright and trademark protection.

Design & Space | Lecture/Practical (IL) | Coursecode: B250373401

Language of instruction English

Design Foundations – Space

3.00

ECTS

2.00

SWS

• Orientation: Design history of Spatial Design (development, people, works, trends) • Basics of communication in space • Terms, definitions, rules, theories, methods, procedures. • Innovative spatial concepts

Design Cultures | Seminar (SE) | Coursecode: B250373406

Language of instruction English

Design Cultures & Literacy

3.00

ECTS

2.00

SWS

• Understanding different cultural and socio-economic frameworks in design • Introduction to design ethics and its application • Design in a non-central European context • Designing content for people from different cultural and socio-economic backgrounds

Design Cultures | Seminar (SE) | Coursecode: B250373405

Language of instruction English

International Design Networks

2.00

ECTS

2.00

SWS

• Introduction to current design theories and practices on an international level • Analysis of global design trends and their influences • Development and implementation of design projects with international perspectives and standards • Intercultural communication and collaboration in international, interdisciplinary teams • Utilization of best practices and innovations from international design networks • Application of collaborative methods and techniques for globally oriented design projects • Reflection on the influences of different cultures on design processes and results

Design Research 1 | Seminar (SE) | Coursecode: B250373404

Language of instruction English

Design Research Practice

2.00

ECTS

2.00

SWS

• Design research: Overview of methods for observing users, especially through qualitative approaches. • Learning the principles and techniques of design ethnography to capture authentic user experiences. • Application of digital research methods to analyze user behavior in online environments and social media in combination with classical literature and context research • Methods for processing and interpreting ethnographic data to support design decisions

Design Research 1 | Seminar (SE) | Coursecode: B250373403

Language of instruction English

Research & Knowledge

3.00

ECTS

2.00

SWS

• Project-based creative implementation of research topics • Theories and practices of socio-critical thinking • Application of qualitative research methods in creative projects • Data research, information evaluation and citation styles • Storytelling and visualization strategies of research results

Independent Project 2 | Project Thesis (PA) | Coursecode: B250373409

Language of instruction English

Independent Project Work 2

5.00

ECTS

1.00

SWS

• Deepening of the design research basics • Development of independent projects with specified parameters for presentation in an online portfolio • Research and preparation of relevant literature and media content • Improvement, presentation and discussion of existing design work • Argumentation and defense of design decisions

Project Work: Design Studio | Project Thesis (PA) | Coursecode: B250373407

Language of instruction English

Project Work: Design Studio

5.00

ECTS

5.00

SWS

• Founding virtual companies based on visionary and market-relevant considerations. • Entrepreneurial thinking • Development of new ideas and approaches, USP • Visual design: CI/CD of your own company, layout, branding, web presence, social media, moving images • Marketing: acquisition, target groups, campaigns • Communication within the team and with customers • Networking: Establishing and maintaining professional contacts • Presentation of the company and its activities

Project Work: Spatial Studio | Project Thesis (PA) | Coursecode: B250373408

Language of instruction English

Project Work: Spatial Design

5.00

ECTS

4.00

SWS

• Development of design concepts for spatial communication and theme and product presentations • Effect mechanisms of media and materials in scenographies • Planning and realization of prototypical spatial design projects

Design Innovation Lab | Lecture (VO) | Coursecode: B250373502

Language of instruction German

Contemporary Design Discourse

1.00

ECTS

1.00

SWS

• Dealing with complex topics in contemporary design • Guest lectures on current topics and trends in design • Reflection and critical consideration of contemporary design practices

Design Innovation Lab | Project Thesis (PA) | Coursecode: B250373501

Language of instruction German

Project Work: Design Innovation Lab

9.00

ECTS

5.00

SWS

• Project work with a focus on innovation and interdisciplinarity in design research and design work • Applied design methodology and research • Design and preparation of content for a public audience • In-depth design approaches for dealing with complex issues in interdisciplinary teams • Presentation and communication of design solutions in public spaces

Design Research 2 | Seminar (SE) | Coursecode: B250373503

Language of instruction German

Excursion

2.00

ECTS

2.00

SWS

• Linking and comparing theory and practice of educational settings with experiences in real companies. • Expansion and communication of opportunities in the field of information design. • Networking and knowledge transfer in specific areas of specialization.

Design Research 2 | Seminar (SE) | Coursecode: B250373504

Language of instruction German

Proseminar Research Proposal

3.00

ECTS

2.00

SWS

• Introduction to the planning and structuring of complex applied design research projects • Methods of literature research and context analysis • Methods for conducting an advanced design research project • Development of a research exposé • Formulating design research questions and hypotheses • Planning and organizing a research project

Independent Project 3 | Project Thesis (PA) | Coursecode: B250373505

Language of instruction German

Independent Project Work 3

5.00

ECTS

1.00

SWS

• Deepening their knowledge of the creation of an independent design project • Experimental work and independent exploration and application of innovative design methods • Creation of a workpiece based on given design parameters • Independent acquisition of in-depth design content and techniques • Documentation and presentation of the progress and the results of the project

Advanced Design Electives | Seminar (SE) | Coursecode: B250373510

Language of instruction German

Advanced Audiovisual Design

2.50

ECTS

2.00

SWS

• In-depth content on audiovisual media environments • Advanced combination of audio and visual material, e.g. auditory extensions of animated moving images • Advanced design concepts and advanced technical implementations with sound and image

Advanced Design Electives | Seminar (SE) | Coursecode: B250373507

Language of instruction German

Advanced Corporate Design

2.50

ECTS

2.00

SWS

• In-depth corporate design, corporate identity and branding content • Professional design systems and integration in commercial environments • Development of complex multimedia communication designs

Advanced Design Electives | Seminar (SE) | Coursecode: B250373509

Language of instruction German

Advanced Film and Media Design

2.50

ECTS

2.00

SWS

• Advanced techniques in film, animation and post-production • VFX pipeline basics such as the combination of 3D elements and real film in moving images • Professional video editing, e.g. color correction and color grading

Advanced Design Electives | Seminar (SE) | Coursecode: B250373511

Language of instruction German

Advanced Game Design

2.50

ECTS

2.00

SWS

• In-depth content on game design • Focus on content and technical elements of state-of-the-art game production • Development of game concepts including playable demos that meet professional criteria

Advanced Design Electives | Seminar (SE) | Coursecode: B250373506

Language of instruction German

Advanced Graphic Design

2.50

ECTS

2.00

SWS

• In-depth contemporary graphic design content • Advanced studies of design processes and design principles: e.g. typography, form • Advanced design concepts: Illustration, printing techniques, production techniques, process management

Advanced Design Electives | Seminar (SE) | Coursecode: B250373512

Language of instruction German

Advanced Interface Design

2.50

ECTS

2.00

SWS

• In-depth content on interface and user experience design • Advanced examination of the design process and the methodology involved • Advanced technical content on state-of-the-art development environments and tools

Advanced Design Electives | Seminar (SE) | Coursecode: B250373513

Language of instruction German

Advanced Spatial Design

2.50

ECTS

2.00

SWS

• In-depth content on spatial design and communication in space • Advanced examination of spatial design procedures and methodology sets • Development of in-depth concepts and design solutions for spatial communication, including prototype implementation

Advanced Design Electives | Seminar (SE) | Coursecode: B250373508

Language of instruction German

Advanced Web Design

2.50

ECTS

2.00

SWS

• In-depth web and screen design content, design of interactive web content for websites • Supplementing web elements with advanced interaction and animation • Integrating complex web content seamlessly: e.g. integration of 3D elements

Bachelor Thesis | Modul/Final Examination (FA) | Coursecode: B250373605

Language of instruction German

Bachelor Exam

1.00

ECTS

0.00

SWS

• Presentation and defense of the Bachelor’s thesis • Completion of partial examinations on important curriculum-relevant content and cross-connections • The board examination is conducted in accordance with the requirements for final examinations in FH Bachelor’s degree programs pursuant to the FHG as amended.

Bachelor Thesis | Bachelor's Thesis (BA) | Coursecode: B250373603

Language of instruction German

Bachelor's Thesis

8.00

ECTS

0.33

SWS

• The Bachelor’s thesis is a creative-scientific work that comprises a written part and a practical workpiece. Students define the content independently and develop it further in consultation with the degree program or the supervisor. The work comprises the independent development of a topic and the documentation of the scientific-creative work process and the methodology used, including evaluation. Ideas, findings and solutions are presented clearly and contextualized in the respective subject area. The workpiece is professionally designed, evaluated and integrated into the written work. The entire design process is documented and presented.

Bachelor Thesis | Seminar (SE) | Coursecode: B250373604

Language of instruction German

Thesis Seminar

1.00

ECTS

1.00

SWS

• Supplementing the individual supervision given by the respective supervisors • Planning and structuring, formal aspects of academic theses • Research methodology, data collection and ethics • Citation rules and correct citation of sources, plagiarism and plagiarism scanning • Presentation techniques and visualization of results • Application of formal tools and techniques for writing the Bachelor’s thesis according to academic standards • Structured framework for the successful development of the Bachelor’s thesis

Design Internship | Practical (PR) | Coursecode: B250373601

Language of instruction German

Design Internship

19.00

ECTS

0.00

SWS

• Practical application of design practice in a professional, working environment.

Design Internship | Seminar (SE) | Coursecode: B250373602

Language of instruction German

Internship Seminar

1.00

ECTS

0.50

SWS

• Introduction, basic concepts and forms of presentation; structure and design.

Basic Techniques | Seminar (SE) | Coursecode: 140373109

3D-Modelling

1.00

ECTS

1.00

SWS

Basics of Modelling; materials and textures, lighting and staging

Basic Techniques | Seminar (SE) | Coursecode: 140373104

Information Technology for Designers

3.00

ECTS

2.00

SWS

Basics of information technology for designers, HTML5 and CSS Front-end development, network technologies, semantic web

Basic Techniques | Seminar (SE) | Coursecode: 140373108

Usability Testing

2.00

ECTS

2.00

SWS

First introduction into user-centred design and usability; sensitisation and motivation for this topic, usability testing of websites using the Thinking-Aloud-Method

Content Production 1 | Seminar (SE) | Coursecode: 140373107

Creative Writing 1

2.00

ECTS

1.00

SWS

Professional writing is a craft that can be learned. This is the motto of the seminar. Based upon the question of what constitutes a (good) text, the seminar systematically shows various ways of composing a text and the rules accordingly applied. Besides the analysis of sample texts and discussions on different writing styles and genres emphasis lies on writing own texts. Additionally, an overview of proof-reading and editorial work is given. Focus also lies on descriptions of themselves and others and on project presentations. Aims: Students should get an understanding of what makes a good text. Hereby focus lies on the balance between form, style and content: students learn to assess different communication situations correctly and to chose the adequate focus in form, style and content.

Content Production 1 | Seminar (SE) | Coursecode: 140373111

Design English 1

2.00

ECTS

2.00

SWS

To accommodate students from various English-learning backgrounds and build on their language skills to enable them to deal with the demands of professional English. Improving grammar, vocabulary and knowledge on idioms by means of information-design related texts, videos, discussions. Apart from Grammar, topics relevant for Informationdesign include Pronunciation, Communication Technologies, 3D Animation, Character Design, Presentations, Telephoning, Business English, International Marketing, Branding, etc.

Design Concepts 1 | Lecture/Practical (IL) | Coursecode: 140373103

Art Theory and Aesthetical Practice 1

2.00

ECTS

2.00

SWS

Introduction to art of the 20th century with focus on Dadaism, Surrealism, Op Art; setting various art movements into context with information design and adequate musical styles; analysis of aesthetic and content-related aspects of contemporary graphics and paintings; practical and material-technological tasks to given topics.

Design Concepts 1 | Lecture (VO) | Coursecode: 140373110

Cultural Studies

1.00

ECTS

1.00

SWS

Discussion on the term “Cultural Studies”. Origin and history of Cultural Studies. Discussion of relevant explanation models dealing with pop culture, lifestyle, media worlds, globalisation and the like relevant to the studies of information design.

Design Concepts 1 | Lecture (VO) | Coursecode: 140373102

Design History and Design Theories

2.00

ECTS

2.00

SWS

Overview of the most important theories and concepts, emphasis on major designers with focus on information design; embedding of design history and design theories into social and economic contexts.

Design Concepts 1 | Lecture (VO) | Coursecode: 140373105

Information Design 1

2.00

ECTS

1.00

SWS

Orientation course: Overview of information designers occupational area

Design Concepts 1 | Lecture/Practical (IL) | Coursecode: 140373101

Typography 1

3.00

ECTS

2.00

SWS

Topics include: tasks of typography, structure and rhythm, forms of letters, historical developments; practical exercises concerning text structuring, font design on paper an on the computer (Fontographer)

Visual Communication 1 | Lecture/Practical (IL) | Coursecode: 140373106

Graphic and Print

3.00

ECTS

3.00

SWS

Imparting of basic knowledge in the areas of desktop publishing, pre-press and print as well as target-oriented use of specific DTP-software in line with industry standards (Adobe InDesign, Adobe Illustrator, Adobe PhotoShop)

Visual Communication 1 | Project Thesis (PA) | Coursecode: 140373112

Visual Communication Basics

7.00

ECTS

6.00

SWS

Analytical work on perception, basics of visual communication: conceptual drafting, drawing, photographic representation, artistic formulation, letter design and semiotics, nature studies, analogue and digital draft techniques, ethics of design, iconography, creativity

Basic Techniques 2 | Seminar (SE) | Coursecode: 140373208

3D-Modelling and 3D-Animation

3.00

ECTS

2.00

SWS

Animation, special techniques, various render technologies, post production

Basic Techniques 2 | Seminar (SE) | Coursecode: 140373210

Programming for Designers

1.00

ECTS

1.00

SWS

Programming for designers using client-based web technologies

Basic Techniques 2 | Seminar (SE) | Coursecode: 140373205

User-centred Design

2.00

ECTS

2.00

SWS

User-centred design process models,; methods to analyse the users’ requirements such as contextual interviews, focus groups, diary studies and task analysis, creation of personas, scenarios and storyboards; paper prototypes and iterative design; methods are tried out according to real-world tasks set

Content Production 2 | Seminar (SE) | Coursecode: 140373206

Creative Writing 2

2.00

ECTS

2.00

SWS

The second part of the course “creative texting” presents various tools and methods for the development and refinement of an individual style in writing and texting. Practical examples taken from journalism and literature help to demonstrate how to discard unnecessary verbal ballast, how to breathe new life into sterile texts, how to tell things instead of just listing them, how to expand or to compress information. The content of the course focuses on micro-narratives, on texts for personal presentation and product depiction. Special editorial projects will concentrate on the text forms necessary for Social Media, Blogs and a spectrum of marketing purposes. Targets: Enabling the students to identify stylistically problematic sequences within texts and to enhance them – Training the students to understand the principles of textual coherence and cohesion. Enable them to analyze texts according to the criteria of coherence and cohesion…

Content Production 2 | Seminar (SE) | Coursecode: 140373211

Design English 2

2.00

ECTS

2.00

SWS

Students extend their reading, writing, listening and speaking skills in English. They also build on their vocabulary and grammar as well as learn how to use language appropriately in different situations. Apart from Grammar, topics relevant for Information Design include How to write a blogpost, The Future, The Evolution of Technical Devices, Success, Amazon, Google, Applying for a job as a designer, Curriculum Vitae and Cover Letter, Work and Jobs, Job Satisfaction, Writing Formal Texts, Presentations, etc.

Design Concepts 2 | Lecture/Practical (IL) | Coursecode: 140373202

Art Theory and Aesthetical Practice 2

2.00

ECTS

2.00

SWS

Pop Art, crossing of boundaries in Op Art, Minimal Art, sculptural and expansive art; art of the 21st century and its aesthetical and conceptual attitudes; acquisition of design skills based on project-oriented tasks set;

Design Concepts 2 | Seminar (SE) | Coursecode: 140373203

Design Lectures 1

2.00

ECTS

2.00

SWS

Discussion on and presentation of theoretical and artistic basics of Information Design

Design Concepts 2 | Lecture/Practical (IL) | Coursecode: 140373201

Design Thinking 1

3.00

ECTS

2.00

SWS

Introduction to the local/regional design scene; visit of external design-relevant hot spots

Design Concepts 2 | Lecture (VO) | Coursecode: 140373204

Information Design 2

2.00

ECTS

1.00

SWS

Presentation of some important graphic and communication designers and their works. Defining of communication forums, communication patterns, communication rituals and communication merits as well as its visual implementation in theory and practice.

Design Concepts 2 | Seminar (SE) | Coursecode: 140373207

Typography 2

1.00

ECTS

1.00

SWS

Practical exercises in the following fields: structuring of texts, type design on paper and on the computer

Visual Communication 2 | Project Thesis (PA) | Coursecode: 140373212

Exhibition Design

7.00

ECTS

6.00

SWS

Working on the content and design of an exhibition concept in an interdisciplinary process; on the basis of a given topic the different steps in the development starting from the idea until the presentation of the concept are taught.

Visual Communication 2 | Seminar (SE) | Coursecode: 140373209

Screen Design

3.00

ECTS

2.00

SWS

Imparting of basic knowledge in screen design as well as target-oriented use of specific software for the design of interactive screens in line with industry standards.

Content Production 3 | Lecture/Practical (IL) | Coursecode: 140373307

Applied Game Design

3.00

ECTS

3.00

SWS

Draft, graphic realisation and analysis of the technical realisation of computer games in small groups; research of diverse gaming mechanisms.

Content Production 3 | Seminar (SE) | Coursecode: 140373308

Creative Writing 3

2.00

ECTS

1.00

SWS

The students are introduced to writing critical texts and reviews. Basic elements and steps of opinion oriented writing are presented: analysis, exact description, contextualisation, symptomatisation, story telling etc. These techniques are supposed to help students with writing project write ups and press releases. Apart from the analysis of text examples and the discussion of phrasing the course focuses on original texts. The students should also get an insight into proof reading and editorial work. Targets: The students understand what criticism in journalism means. They can identify a good and a bad review. The students understand what objectivity and opinions mean in the journalistic context. The students can differentiate between various types of review. The students see that story telling is the basis of reviewing. The students understand the difference between merely listing and telling a story…

Design Concepts 3 | Lecture/Practical (IL) | Coursecode: 140373302

Art Theory and Aesthetical Practice 3

2.00

ECTS

2.00

SWS

Current trends in multimedia-based art; computer graphics and installation, net art and its technical implications; interactive art projects in a social and corporate context; analysis of various artistic strategies and self-reflection on own work pieces;

Design Concepts 3 | Lecture/Practical (IL) | Coursecode: 140373303

Information Design 3

2.00

ECTS

2.00

SWS

Basics of consumer behaviour and of brand management: consumer behaviour, brand management (segmenting, positioning, brand strategies – brand extension, visual perception and knowledge representation)

Design Concepts 3 | Lecture (VO) | Coursecode: 140373304

Media Theory 1

2.00

ECTS

2.00

SWS

Short overview of the most important media theories of the 20th century; classification of media; basics of linguistics and semiotics; research on effects; acquisition of analysis capabilities and of the potential for implementation of own work pieces

Design Concepts 3 | Seminar (SE) | Coursecode: 140373310

Presentation Techniques

1.00

ECTS

1.00

SWS

Criteria of good presentations (target group orientation, structure, visualisation, use of media, posture, interaction); effect of different presentations on our perception, behaviour, remembrance, reaction of the audience;

Time Based Media 1 | Project Thesis (PA) | Coursecode: 140373312

Media Production

7.00

ECTS

6.00

SWS

Development of narrative forms, production concept, production design, camera and lighting technology, sound recording technology, media technological content such as technical formats, codecs, etc.

Time Based Media 1 | Seminar (SE) | Coursecode: 140373305

Sound Design and Postproduction

2.00

ECTS

1.00

SWS

Audio recording, sound mixing, mastering, sequencing, generative methods of sound production, sound design in multimedia environments and in video productions

Time Based Media 1 | Seminar (SE) | Coursecode: 140373301

Sound Editing and Audio Engineering

2.00

ECTS

1.00

SWS

Basics of audio recording, of studio technology, of sound processing and editing

Time Based Media 1 | Seminar (SE) | Coursecode: 140373311

Video Editing and Postproduction

2.00

ECTS

2.00

SWS

Basics of video editing and postproduction, handling of relevant video editing software, implementation of sound and visual effects into the video production

Visual Communication 3 | Seminar (SE) | Coursecode: 140373309

Client-centred design

2.00

ECTS

2.00

SWS

Introduction to and consolidation in the field of visual communication by carrying out application-oriented competition projects. Students learn to professionally handle and realise client orders: logo design, corporate design, editorial design, type design, web design. They use new technologies such as laser cut and 3d print. Briefing, drafting, research into materials, working on topcis and content, quantification and quality management, time schedules, calculation and exclusive exploitation rights.

Visual Communication 3 | Seminar (SE) | Coursecode: 140373306

Generative Design 1

3.00

ECTS

2.00

SWS

Basics and conception of dynamic images; basics of research into components, programming languages, specific use of creative instruments, development of a typography, colour and form canon

Design Concepts 4 | Lecture/Practical (IL) | Coursecode: 140373402

Art Theory and Aesthetical Practice 4

2.00

ECTS

2.00

SWS

Contemporary art in an interdisciplinary context; performative arts; art in public space; analysis of and reflection on the system of “art” and the market of “art”; specific practical tasks concerning the state-of-the-art mainstream;

Design Concepts 4 | Seminar (SE) | Coursecode: 140373408

Communication Methods

1.00

ECTS

1.00

SWS

Acquisition of the basics of communication psychology for efficient, effective and target-oriented meetings and negotiations; getting to know methods of negotiations and moderation;

Design Concepts 4 | Seminar (SE) | Coursecode: 140373405

Media Theory 2

1.00

ECTS

1.00

SWS

Introduction to current media theories, emphasizing audiovisual and numerical media; discussion on media phenomena; independent work on communication models on the basis of specific tasks given; problematisation of media, theory and technology;

Design Concepts 4 | Seminar (SE) | Coursecode: 140373406

Portfolio

2.00

ECTS

2.00

SWS

Individual work on everybody’s own portfolio for their internship applications

Interactive Media 1 | Seminar (SE) | Coursecode: 140373403

Responsive Environments

2.00

ECTS

2.00

SWS

Conceptual and media-technological basics of the design of interactive environments, digital media architectures and alternative interaction scenarios.

Interactive Media 1 | Seminar (SE) | Coursecode: 140373404

User Interface Design

2.00

ECTS

1.00

SWS

User interface patterns and standards; information architecture; display and visualisation of information; transition from user interface to service design, digital prototypes

Knowledge and Research 1 | Lecture/Practical (IL) | Coursecode: 140373407

Business Basics

2.00

ECTS

2.00

SWS

The lecture gives an overview of the following topics: 1) Basic terms: profit, rentability, portfolio-analysis, market, market segmentation, target group,  2) Project management: objectives, deliverables, time management, budgeting, leadership, project controlling, communication and culture. 3) Business plan: Executive Summary, Team, Product/Service, target group, Marketing, Management & Organisation, To-Do-List, SWOT analysis, profit& loss statement, balance sheet, financing (Group work) 4) Marketing and Marketing-Mix  5) Financing & Management accounting 6) Labour / tax legislation

Knowledge and Research 1 | Project Thesis (PA) | Coursecode: 140373409

Research and Knowledge

7.00

ECTS

6.00

SWS

Content-based and multilingual treatment of the results of the research unit; conception and realisation of a content management based visualisation strategy

Visual Communication 4 | Lecture/Practical (IL) | Coursecode: 140373401

Generative Design 2

3.00

ECTS

2.00

SWS

Realisation of a concrete project in the field of infographics, web design or iterative visualisations.

Interactive Media 2 | Project Thesis (PA) | Coursecode: 140373412

Interaction Design Startups

8.00

ECTS

6.00

SWS

Foundation of virtual companies with emphasis on interaction design according to visionary and market-relevant considerations (including CI/CD, business plan, market presence, acquire, conception and realisation of projects)

Time Based Media 2 | Project Thesis (PA) | Coursecode: 140373411

Media Design Startups

8.00

ECTS

6.00

SWS

Imparting of technical skills in the field of video postproduction, especially in the field of animation, of 3D design, of 3D animation, of multimedia authoring, conceptual and contextual supervision of the “real world” projects, supportive inputs concerning media economy and production methods.

Visual Communication 5 | Project Thesis (PA) | Coursecode: 140373410

Communication Design Startups

8.00

ECTS

6.00

SWS

Consolidation of concepts and realisations: ideas and concept realisations , communication design is experienced in concrete practical projects. Project handling from conception to result. Central project work and external projects or design competitions.

Design Concepts 5 | Seminar (SE) | Coursecode: 140373504

Advertising

1.00

ECTS

1.00

SWS

Definition and analysis of advertising campaigns; recognition of strategies behind creative and extra-ordinary realisations; differentiation between the idea itself and marketing strategies

Design Concepts 5 | Lecture (VO) | Coursecode: 140373503

Design Lectures 2

2.00

ECTS

2.00

SWS

Discussion on and presentation of the future of Information Design

Design Concepts 5 | Seminar (SE) | Coursecode: 140373505

Design Thinking 2

2.00

ECTS

2.00

SWS

Visits of international design-relevant hot spots

Knowledge and Research 2 | Lecture (VO) | Coursecode: 140373501

Academic Work

1.00

ECTS

1.00

SWS

Skills to work independently on academic research as basis for the work on their bachelor’s thesis; spirit and purpose of academic research; cognitive interest; thesis formulation; critical look on texts; literature research; quotation rules; structure; text composition

Knowledge and Research 2 | Seminar (SE) | Coursecode: 140373506

Bachelor Thesis Seminar 1

2.00

ECTS

2.00

SWS

Supervision of and critical reflection on the respective topic

Knowledge and Research 2 | Lecture (VO) | Coursecode: 140373502

Media Law

2.00

ECTS

2.00

SWS

The aim is to gain a basic understanding of the legal situation and a problem awareness for the practical application; overview of the intangible property right; copy right; protection of trademarks, patterns and patents;

Extended Concepts | Seminar (SE) | Coursecode: 140373510

Package Design

3.00

ECTS

2.00

SWS

Change of meaning of package design, visions for the future and new technologies, communication of the POS, possibilities of communication of packaging, psychological effects of colours and forms, the trend towards added benefits, marketing, advertisement and branding. Development of packaging.

Extended Concepts | Seminar (SE) | Coursecode: 140373511

Project Management and Entrepreneurship

3.00

ECTS

2.00

SWS

Phase 1: getting to know and training of project management competencies (professional competencies: time management, leadership, sticking to schedules: systematic competences: use of platforms and PM tools, checklists; social skills: online communication and interaction with clients and in the team; personal competencies: learning to learn, defining and reaching goals, personal responsibility) Learning collaboratively, independent learning – reflecting on applied online activities and findings – developing implementation strategies for their own problem solving; Phase 2: application of the content imparted by means of a concrete practical project including documentation of the project on the basis of a handbook.

Extended Concepts | Seminar (SE) | Coursecode: 140373507

Scenographic interventions

3.00

ECTS

2.00

SWS

In public space (indoors and/or outdoors) design interventions are carried out. The aim is to critically question the norms and everyday behaviour and in terms of design.

Extended Concepts | Seminar (SE) | Coursecode: 140373512

Social and Sustainable Design

3.00

ECTS

2.00

SWS

Design versus beautification; design as a medium to improve the living conditions of the inhabitants; sustainability as an essential factor in the design process; future of design; realisation of a theoretical approach in concrete projects resp. project visions.

Extended Concepts | Seminar (SE) | Coursecode: 140373508

User Experience Design

3.00

ECTS

2.00

SWS

Consolidation of: usability evaluation, user-centred design, user interface design, information architecture, information visualisation and service design.

Extended Concepts | Seminar (SE) | Coursecode: 140373509

Web Programming

3.00

ECTS

2.00

SWS

Dynamic information systems in the internet: planning and developing of web-backend scenarios; data bases and server-based programming languages

Interactive Media 3 | Project Thesis (PA) | Coursecode: 140373515

Interaction Design

11.00

ECTS

7.00

SWS

Conception and realisation of practical projects and working on tasks set in the area of interface design, interactive media design, game design an screen design. Guest lectures and workshops by national and international designers.

Time Based Media 3 | Project Thesis (PA) | Coursecode: 140373514

Media Design

11.00

ECTS

7.00

SWS

Animation, video postproduction, sound design, 3D design, TV design, media dramaturgy

Visual Communication 6 | Project Thesis (PA) | Coursecode: 140373513

Communication Design

11.00

ECTS

7.00

SWS

Major Communication Design: ideas and concept realisation. Communication design is realised on the basis of concrete practical projects. projects. Project handling from conception to result. Central project work and external projects or design competitions. Discussion of current design practises. Reflecting on and criticising one’s own work and work pieces of others. Teamwork.

Internship | Seminar (SE) | Coursecode: 140373601

Internship 12 weeks

24.00

ECTS

0.00

SWS

Practical activity

Knowledge and Research 3 | Seminar (SE) | Coursecode: 140373603

Bachelor Thesis Seminar 2

3.00

ECTS

3.00

SWS

Supervision of and critical reflection on the respective topic

Knowledge and Research 3 | Seminar (SE) | Coursecode: 140373602

Internship Seminar

3.00

ECTS

3.00

SWS

Reflection on the internship