Information Design

Basic Techniques | Seminar (SE) | Coursecode: 140373109

3D-Modelling

1.00

ECTS

1.00

SWS

Basics of Modelling; materials and textures, lighting and staging

Basic Techniques | Seminar (SE) | Coursecode: 140373104

Information Technology for Designers

3.00

ECTS

2.00

SWS

Basics of information technology for designers, HTML5 and CSS Front-end development, network technologies, semantic web

Basic Techniques | Seminar (SE) | Coursecode: 140373108

Usability Testing

2.00

ECTS

2.00

SWS

First introduction into user-centred design and usability; sensitisation and motivation for this topic, usability testing of websites using the Thinking-Aloud-Method

Content Production 1 | Seminar (SE) | Coursecode: 140373107

Creative Writing 1

2.00

ECTS

1.00

SWS

Professional writing is a craft that can be learned. This is the motto of the seminar. Based upon the question of what constitutes a (good) text, the seminar systematically shows various ways of composing a text and the rules accordingly applied. Besides the analysis of sample texts and discussions on different writing styles and genres emphasis lies on writing own texts. Additionally, an overview of proof-reading and editorial work is given. Focus also lies on descriptions of themselves and others and on project presentations. Aims: Students should get an understanding of what makes a good text. Hereby focus lies on the balance between form, style and content: students learn to assess different communication situations correctly and to chose the adequate focus in form, style and content.

Content Production 1 | Seminar (SE) | Coursecode: 140373111

Design English 1

2.00

ECTS

2.00

SWS

To accommodate students from various English-learning backgrounds and build on their language skills to enable them to deal with the demands of professional English. Improving grammar, vocabulary and knowledge on idioms by means of information-design related texts, videos, discussions. Apart from Grammar, topics relevant for Informationdesign include Pronunciation, Communication Technologies, 3D Animation, Character Design, Presentations, Telephoning, Business English, International Marketing, Branding, etc.

Design Concepts 1 | Lecture/Practical (IL) | Coursecode: 140373103

Art Theory and Aesthetical Practice 1

2.00

ECTS

2.00

SWS

Introduction to art of the 20th century with focus on Dadaism, Surrealism, Op Art; setting various art movements into context with information design and adequate musical styles; analysis of aesthetic and content-related aspects of contemporary graphics and paintings; practical and material-technological tasks to given topics.

Design Concepts 1 | Lecture (VO) | Coursecode: 140373110

Cultural Studies

1.00

ECTS

1.00

SWS

Discussion on the term "Cultural Studies". Origin and history of Cultural Studies. Discussion of relevant explanation models dealing with pop culture, lifestyle, media worlds, globalisation and the like relevant to the studies of information design.

Design Concepts 1 | Lecture (VO) | Coursecode: 140373102

Design History and Design Theories

2.00

ECTS

2.00

SWS

Overview of the most important theories and concepts, emphasis on major designers with focus on information design; embedding of design history and design theories into social and economic contexts.

Design Concepts 1 | Lecture (VO) | Coursecode: 140373105

Information Design 1

2.00

ECTS

1.00

SWS

Orientation course: Overview of information designers occupational area

Design Concepts 1 | Lecture/Practical (IL) | Coursecode: 140373101

Typography 1

3.00

ECTS

2.00

SWS

Topics include: tasks of typography, structure and rhythm, forms of letters, historical developments; practical exercises concerning text structuring, font design on paper an on the computer (Fontographer)

Visual Communication 1 | Lecture/Practical (IL) | Coursecode: 140373106

Graphic and Print

3.00

ECTS

3.00

SWS

Imparting of basic knowledge in the areas of desktop publishing, pre-press and print as well as target-oriented use of specific DTP-software in line with industry standards (Adobe InDesign, Adobe Illustrator, Adobe PhotoShop)

Visual Communication 1 | Project Thesis (PA) | Coursecode: 140373112

Visual Communication Basics

7.00

ECTS

6.00

SWS

Analytical work on perception, basics of visual communication: conceptual drafting, drawing, photographic representation, artistic formulation, letter design and semiotics, nature studies, analogue and digital draft techniques, ethics of design, iconography, creativity

Basic Techniques 2 | Seminar (SE) | Coursecode: 140373208

3D-Modelling and 3D-Animation

3.00

ECTS

2.00

SWS

Animation, special techniques, various render technologies, post production

Basic Techniques 2 | Seminar (SE) | Coursecode: 140373210

Programming for Designers

1.00

ECTS

1.00

SWS

Programming for designers using client-based web technologies

Basic Techniques 2 | Seminar (SE) | Coursecode: 140373205

User-centred Design

2.00

ECTS

2.00

SWS

User-centred design process models,; methods to analyse the users' requirements such as contextual interviews, focus groups, diary studies and task analysis, creation of personas, scenarios and storyboards; paper prototypes and iterative design; methods are tried out according to real-world tasks set

Content Production 2 | Seminar (SE) | Coursecode: 140373206

Creative Writing 2

2.00

ECTS

2.00

SWS

The second part of the course "creative texting" presents various tools and methods for the development and refinement of an individual style in writing and texting. Practical examples taken from journalism and literature help to demonstrate how to discard unnecessary verbal ballast, how to breathe new life into sterile texts, how to tell things instead of just listing them, how to expand or to compress information. The content of the course focuses on micro-narratives, on texts for personal presentation and product depiction. Special editorial projects will concentrate on the text forms necessary for Social Media, Blogs and a spectrum of marketing purposes. Targets: Enabling the students to identify stylistically problematic sequences within texts and to enhance them – Training the students to understand the principles of textual coherence and cohesion. Enable them to analyze texts according to the criteria of coherence and cohesion…

Content Production 2 | Seminar (SE) | Coursecode: 140373211

Design English 2

2.00

ECTS

2.00

SWS

Students extend their reading, writing, listening and speaking skills in English. They also build on their vocabulary and grammar as well as learn how to use language appropriately in different situations. Apart from Grammar, topics relevant for Information Design include How to write a blogpost, The Future, The Evolution of Technical Devices, Success, Amazon, Google, Applying for a job as a designer, Curriculum Vitae and Cover Letter, Work and Jobs, Job Satisfaction, Writing Formal Texts, Presentations, etc.

Design Concepts 2 | Lecture/Practical (IL) | Coursecode: 140373202

Art Theory and Aesthetical Practice 2

2.00

ECTS

2.00

SWS

Pop Art, crossing of boundaries in Op Art, Minimal Art, sculptural and expansive art; art of the 21st century and its aesthetical and conceptual attitudes; acquisition of design skills based on project-oriented tasks set;

Design Concepts 2 | Seminar (SE) | Coursecode: 140373203

Design Lectures 1

2.00

ECTS

2.00

SWS

Discussion on and presentation of theoretical and artistic basics of Information Design

Design Concepts 2 | Lecture/Practical (IL) | Coursecode: 140373201

Design Thinking 1

3.00

ECTS

2.00

SWS

Introduction to the local/regional design scene; visit of external design-relevant hot spots

Design Concepts 2 | Lecture (VO) | Coursecode: 140373204

Information Design 2

2.00

ECTS

1.00

SWS

Presentation of some important graphic and communication designers and their works. Defining of communication forums, communication patterns, communication rituals and communication merits as well as its visual implementation in theory and practice.

Design Concepts 2 | Seminar (SE) | Coursecode: 140373207

Typography 2

1.00

ECTS

1.00

SWS

Practical exercises in the following fields: structuring of texts, type design on paper and on the computer

Visual Communication 2 | Project Thesis (PA) | Coursecode: 140373212

Exhibition Design

7.00

ECTS

6.00

SWS

Working on the content and design of an exhibition concept in an interdisciplinary process; on the basis of a given topic the different steps in the development starting from the idea until the presentation of the concept are taught.

Visual Communication 2 | Seminar (SE) | Coursecode: 140373209

Screen Design

3.00

ECTS

2.00

SWS

Imparting of basic knowledge in screen design as well as target-oriented use of specific software for the design of interactive screens in line with industry standards.

Content Production 3 | Lecture/Practical (IL) | Coursecode: 140373307

Applied Game Design

3.00

ECTS

3.00

SWS

Draft, graphic realisation and analysis of the technical realisation of computer games in small groups; research of diverse gaming mechanisms.

Content Production 3 | Seminar (SE) | Coursecode: 140373308

Creative Writing 3

2.00

ECTS

1.00

SWS

The students are introduced to writing critical texts and reviews. Basic elements and steps of opinion oriented writing are presented: analysis, exact description, contextualisation, symptomatisation, story telling etc. These techniques are supposed to help students with writing project write ups and press releases. Apart from the analysis of text examples and the discussion of phrasing the course focuses on original texts. The students should also get an insight into proof reading and editorial work. Targets: The students understand what criticism in journalism means. They can identify a good and a bad review. The students understand what objectivity and opinions mean in the journalistic context. The students can differentiate between various types of review. The students see that story telling is the basis of reviewing. The students understand the difference between merely listing and telling a story…

Design Concepts 3 | Lecture/Practical (IL) | Coursecode: 140373302

Art Theory and Aesthetical Practice 3

2.00

ECTS

2.00

SWS

Current trends in multimedia-based art; computer graphics and installation, net art and its technical implications; interactive art projects in a social and corporate context; analysis of various artistic strategies and self-reflection on own work pieces;

Design Concepts 3 | Lecture/Practical (IL) | Coursecode: 140373303

Information Design 3

2.00

ECTS

2.00

SWS

Basics of consumer behaviour and of brand management: consumer behaviour, brand management (segmenting, positioning, brand strategies – brand extension, visual perception and knowledge representation)

Design Concepts 3 | Lecture (VO) | Coursecode: 140373304

Media Theory 1

2.00

ECTS

2.00

SWS

Short overview of the most important media theories of the 20th century; classification of media; basics of linguistics and semiotics; research on effects; acquisition of analysis capabilities and of the potential for implementation of own work pieces

Design Concepts 3 | Seminar (SE) | Coursecode: 140373310

Presentation Techniques

1.00

ECTS

1.00

SWS

Criteria of good presentations (target group orientation, structure, visualisation, use of media, posture, interaction); effect of different presentations on our perception, behaviour, remembrance, reaction of the audience;

Time Based Media 1 | Project Thesis (PA) | Coursecode: 140373312

Media Production

7.00

ECTS

6.00

SWS

Development of narrative forms, production concept, production design, camera and lighting technology, sound recording technology, media technological content such as technical formats, codecs, etc.

Time Based Media 1 | Seminar (SE) | Coursecode: 140373305

Sound Design and Postproduction

2.00

ECTS

1.00

SWS

Audio recording, sound mixing, mastering, sequencing, generative methods of sound production, sound design in multimedia environments and in video productions

Time Based Media 1 | Seminar (SE) | Coursecode: 140373301

Sound Editing and Audio Engineering

2.00

ECTS

1.00

SWS

Basics of audio recording, of studio technology, of sound processing and editing

Time Based Media 1 | Seminar (SE) | Coursecode: 140373311

Video Editing and Postproduction

2.00

ECTS

2.00

SWS

Basics of video editing and postproduction, handling of relevant video editing software, implementation of sound and visual effects into the video production

Visual Communication 3 | Seminar (SE) | Coursecode: 140373309

Client-centred design

2.00

ECTS

2.00

SWS

Introduction to and consolidation in the field of visual communication by carrying out application-oriented competition projects. Students learn to professionally handle and realise client orders: logo design, corporate design, editorial design, type design, web design. They use new technologies such as laser cut and 3d print. Briefing, drafting, research into materials, working on topcis and content, quantification and quality management, time schedules, calculation and exclusive exploitation rights.

Visual Communication 3 | Seminar (SE) | Coursecode: 140373306

Generative Design 1

3.00

ECTS

2.00

SWS

Basics and conception of dynamic images; basics of research into components, programming languages, specific use of creative instruments, development of a typography, colour and form canon

Design Concepts 4 | Lecture/Practical (IL) | Coursecode: 140373402

Art Theory and Aesthetical Practice 4

2.00

ECTS

2.00

SWS

Contemporary art in an interdisciplinary context; performative arts; art in public space; analysis of and reflection on the system of "art" and the market of "art"; specific practical tasks concerning the state-of-the-art mainstream;

Design Concepts 4 | Seminar (SE) | Coursecode: 140373408

Communication Methods

1.00

ECTS

1.00

SWS

Acquisition of the basics of communication psychology for efficient, effective and target-oriented meetings and negotiations; getting to know methods of negotiations and moderation;

Design Concepts 4 | Seminar (SE) | Coursecode: 140373405

Media Theory 2

1.00

ECTS

1.00

SWS

Introduction to current media theories, emphasizing audiovisual and numerical media; discussion on media phenomena; independent work on communication models on the basis of specific tasks given; problematisation of media, theory and technology;

Design Concepts 4 | Seminar (SE) | Coursecode: 140373406

Portfolio

2.00

ECTS

2.00

SWS

Individual work on everybody's own portfolio for their internship applications

Interactive Media 1 | Seminar (SE) | Coursecode: 140373403

Responsive Environments

2.00

ECTS

2.00

SWS

Conceptual and media-technological basics of the design of interactive environments, digital media architectures and alternative interaction scenarios.

Interactive Media 1 | Seminar (SE) | Coursecode: 140373404

User Interface Design

2.00

ECTS

1.00

SWS

User interface patterns and standards; information architecture; display and visualisation of information; transition from user interface to service design, digital prototypes

Knowledge and Research 1 | Lecture/Practical (IL) | Coursecode: 140373407

Business Basics

2.00

ECTS

2.00

SWS

The lecture gives an overview of the following topics: 1) Basic terms: profit, rentability, portfolio-analysis, market, market segmentation, target group,  2) Project management: objectives, deliverables, time management, budgeting, leadership, project controlling, communication and culture. 3) Business plan: Executive Summary, Team, Product/Service, target group, Marketing, Management & Organisation, To-Do-List, SWOT analysis, profit& loss statement, balance sheet, financing (Group work) 4) Marketing and Marketing-Mix  5) Financing & Management accounting 6) Labour / tax legislation

Knowledge and Research 1 | Project Thesis (PA) | Coursecode: 140373409

Research and Knowledge

7.00

ECTS

6.00

SWS

Content-based and multilingual treatment of the results of the research unit; conception and realisation of a content management based visualisation strategy

Visual Communication 4 | Lecture/Practical (IL) | Coursecode: 140373401

Generative Design 2

3.00

ECTS

2.00

SWS

Realisation of a concrete project in the field of infographics, web design or iterative visualisations.

Interactive Media 2 | Project Thesis (PA) | Coursecode: 140373412

Interaction Design Startups

8.00

ECTS

6.00

SWS

Foundation of virtual companies with emphasis on interaction design according to visionary and market-relevant considerations (including CI/CD, business plan, market presence, acquire, conception and realisation of projects)

Time Based Media 2 | Project Thesis (PA) | Coursecode: 140373411

Media Design Startups

8.00

ECTS

6.00

SWS

Imparting of technical skills in the field of video postproduction, especially in the field of animation, of 3D design, of 3D animation, of multimedia authoring, conceptual and contextual supervision of the "real world" projects, supportive inputs concerning media economy and production methods.

Visual Communication 5 | Project Thesis (PA) | Coursecode: 140373410

Communication Design Startups

8.00

ECTS

6.00

SWS

Consolidation of concepts and realisations: ideas and concept realisations , communication design is experienced in concrete practical projects. Project handling from conception to result. Central project work and external projects or design competitions.

Design Concepts 5 | Seminar (SE) | Coursecode: 140373504

Advertising

1.00

ECTS

1.00

SWS

Definition and analysis of advertising campaigns; recognition of strategies behind creative and extra-ordinary realisations; differentiation between the idea itself and marketing strategies

Design Concepts 5 | Lecture (VO) | Coursecode: 140373503

Design Lectures 2

2.00

ECTS

2.00

SWS

Discussion on and presentation of the future of Information Design

Design Concepts 5 | Seminar (SE) | Coursecode: 140373505

Design Thinking 2

2.00

ECTS

2.00

SWS

Visits of international design-relevant hot spots

Knowledge and Research 2 | Lecture (VO) | Coursecode: 140373501

Academic Work

1.00

ECTS

1.00

SWS

Skills to work independently on academic research as basis for the work on their bachelor's thesis; spirit and purpose of academic research; cognitive interest; thesis formulation; critical look on texts; literature research; quotation rules; structure; text composition

Knowledge and Research 2 | Seminar (SE) | Coursecode: 140373506

Bachelor Thesis Seminar 1

2.00

ECTS

2.00

SWS

Supervision of and critical reflection on the respective topic

Knowledge and Research 2 | Lecture (VO) | Coursecode: 140373502

Media Law

2.00

ECTS

2.00

SWS

The aim is to gain a basic understanding of the legal situation and a problem awareness for the practical application; overview of the intangible property right; copy right; protection of trademarks, patterns and patents;

Extended Concepts | Seminar (SE) | Coursecode: 140373510

Package Design

3.00

ECTS

2.00

SWS

Change of meaning of package design, visions for the future and new technologies, communication of the POS, possibilities of communication of packaging, psychological effects of colours and forms, the trend towards added benefits, marketing, advertisement and branding. Development of packaging.

Extended Concepts | Seminar (SE) | Coursecode: 140373511

Project Management and Entrepreneurship

3.00

ECTS

2.00

SWS

Phase 1: getting to know and training of project management competencies (professional competencies: time management, leadership, sticking to schedules: systematic competences: use of platforms and PM tools, checklists; social skills: online communication and interaction with clients and in the team; personal competencies: learning to learn, defining and reaching goals, personal responsibility) Learning collaboratively, independent learning – reflecting on applied online activities and findings – developing implementation strategies for their own problem solving; Phase 2: application of the content imparted by means of a concrete practical project including documentation of the project on the basis of a handbook.

Extended Concepts | Seminar (SE) | Coursecode: 140373507

Scenographic interventions

3.00

ECTS

2.00

SWS

In public space (indoors and/or outdoors) design interventions are carried out. The aim is to critically question the norms and everyday behaviour and in terms of design.

Extended Concepts | Seminar (SE) | Coursecode: 140373512

Social and Sustainable Design

3.00

ECTS

2.00

SWS

Design versus beautification; design as a medium to improve the living conditions of the inhabitants; sustainability as an essential factor in the design process; future of design; realisation of a theoretical approach in concrete projects resp. project visions.

Extended Concepts | Seminar (SE) | Coursecode: 140373508

User Experience Design

3.00

ECTS

2.00

SWS

Consolidation of: usability evaluation, user-centred design, user interface design, information architecture, information visualisation and service design.

Extended Concepts | Seminar (SE) | Coursecode: 140373509

Web Programming

3.00

ECTS

2.00

SWS

Dynamic information systems in the internet: planning and developing of web-backend scenarios; data bases and server-based programming languages

Interactive Media 3 | Project Thesis (PA) | Coursecode: 140373515

Interaction Design

11.00

ECTS

7.00

SWS

Conception and realisation of practical projects and working on tasks set in the area of interface design, interactive media design, game design an screen design. Guest lectures and workshops by national and international designers.

Time Based Media 3 | Project Thesis (PA) | Coursecode: 140373514

Media Design

11.00

ECTS

7.00

SWS

Animation, video postproduction, sound design, 3D design, TV design, media dramaturgy

Visual Communication 6 | Project Thesis (PA) | Coursecode: 140373513

Communication Design

11.00

ECTS

7.00

SWS

Major Communication Design: ideas and concept realisation. Communication design is realised on the basis of concrete practical projects. projects. Project handling from conception to result. Central project work and external projects or design competitions. Discussion of current design practises. Reflecting on and criticising one's own work and work pieces of others. Teamwork.

Internship | Seminar (SE) | Coursecode: 140373601

Internship 12 weeks

24.00

ECTS

0.00

SWS

Practical activity

Knowledge and Research 3 | Seminar (SE) | Coursecode: 140373603

Bachelor Thesis Seminar 2

3.00

ECTS

3.00

SWS

Supervision of and critical reflection on the respective topic

Knowledge and Research 3 | Seminar (SE) | Coursecode: 140373602

Internship Seminar

3.00

ECTS

3.00

SWS

Reflection on the internship