Professional writing is a craft that can be learned. This is the motto of the seminar. Based upon the question of what constitutes a (good) text, the seminar systematically shows various ways of composing a text and the rules accordingly applied. Besides the analysis of sample texts and discussions on different writing styles and genres emphasis lies on writing own texts. Additionally, an overview of proof-reading and editorial work is given. Focus also lies on descriptions of themselves and others and on project presentations. Aims: Students should get an understanding of what makes a good text. Hereby focus lies on the balance between form, style and content: students learn to assess different communication situations correctly and to chose the adequate focus in form, style and content.
Content Production 1 | Seminar (Se) | Coursecode: 140373111Design English 1 2 SWS2 ECTS
To accommodate students from various English-learning backgrounds and build on their language skills to enable them to deal with the demands of professional English. Improving grammar, vocabulary and knowledge on idioms by means of information-design related texts, videos, discussions. Apart from Grammar, topics relevant for Informationdesign include Pronunciation, Communication Technologies, 3D Animation, Character Design, Presentations, Telephoning, Business English, International Marketing, Branding, etc.
Design Concepts 1 | Integrated course (iL) | Coursecode: 140373103Art Theory and Aesthetical Practice 1 2 SWS2 ECTS
Introduction to art of the 20th century with focus on Dadaism, Surrealism, Op Art; setting various art movements into context with information design and adequate musical styles; analysis of aesthetic and content-related aspects of contemporary graphics and paintings; practical and material-technological tasks to given topics.
Discussion on the term "Cultural Studies". Origin and history of Cultural Studies. Discussion of relevant explanation models dealing with pop culture, lifestyle, media worlds, globalisation and the like relevant to the studies of information design.
Design Concepts 1 | Lecture (Vo) | Coursecode: 140373102Design History and Design Theories 2 SWS2 ECTS
Overview of the most important theories and concepts, emphasis on major designers with focus on information design; embedding of design history and design theories into social and economic contexts.
Topics include: tasks of typography, structure and rhythm, forms of letters, historical developments; practical exercises concerning text structuring, font design on paper an on the computer (Fontographer)
Visual Communication 1 | Integrated course (iL) | Coursecode: 140373106Graphic and Print 3 SWS3 ECTS
Imparting of basic knowledge in the areas of desktop publishing, pre-press and print as well as target-oriented use of specific DTP-software in line with industry standards (Adobe InDesign, Adobe Illustrator, Adobe PhotoShop)
Visual Communication 1 | Project thesis (PT) | Coursecode: 140373112Visual Communication Basics 6 SWS7 ECTS
Analytical work on perception, basics of visual communication: conceptual drafting, drawing, photographic representation, artistic formulation, letter design and semiotics, nature studies, analogue and digital draft techniques, ethics of design, iconography, creativity
User-centred design process models,; methods to analyse the users' requirements such as contextual interviews, focus groups, diary studies and task analysis, creation of personas, scenarios and storyboards; paper prototypes and iterative design; methods are tried out according to real-world tasks set
The second part of the course "creative texting" presents various tools and methods for the development and refinement of an individual style in writing and texting. Practical examples taken from journalism and literature help to demonstrate how to discard unnecessary verbal ballast, how to breathe new life into sterile texts, how to tell things instead of just listing them, how to expand or to compress information. The content of the course focuses on micro-narratives, on texts for personal presentation and product depiction. Special editorial projects will concentrate on the text forms necessary for Social Media, Blogs and a spectrum of marketing purposes. Targets: Enabling the students to identify stylistically problematic sequences within texts and to enhance them -
Training the students to understand the principles of textual coherence and cohesion. Enable them to analyze texts according to the criteria of coherence and cohesion and to rectify shortcomings in their own texts. Train students to compress complex information and to summarize in a compact manner (titles, slogans,captions, teasers, abstracts, summaries, promotion texts and advertising slogans) Teach students to recognize the different elements of a "story to apply them and to position them to maximum dramatic effect. Train the students to grasp the difference between telling a story through its facts instead of simply listing the latter (snapshots, webcams). Enable students to analyze complex texts and to apply this skill in their own texts. Teaching students how to textually expand information and how to structure long texts coherently with the help of narrative techniques.
Content Production 2 | Seminar (Se) | Coursecode: 140373211Design English 2 2 SWS2 ECTS
Students extend their reading, writing, listening and speaking skills in English. They also build on their vocabulary and grammar as well as learn how to use language appropriately in different situations. Apart from Grammar, topics relevant for Information Design include How to write a blogpost, The Future, The Evolution of Technical Devices, Success, Amazon, Google, Applying for a job as a designer, Curriculum Vitae and Cover Letter, Work and Jobs, Job Satisfaction, Writing Formal Texts, Presentations, etc.
Design Concepts 2 | Integrated course (iL) | Coursecode: 140373202Art Theory and Aesthetical Practice 2 2 SWS2 ECTS
Pop Art, crossing of boundaries in Op Art, Minimal Art, sculptural and expansive art; art of the 21st century and its aesthetical and conceptual attitudes; acquisition of design skills based on project-oriented tasks set;
Presentation of some important graphic and communication designers and their works. Defining of communication forums, communication patterns, communication rituals and communication merits as well as its visual implementation in theory and practice.
Working on the content and design of an exhibition concept in an interdisciplinary process; on the basis of a given topic the different steps in the development starting from the idea until the presentation of the concept are taught.
The students are introduced to writing critical texts and reviews. Basic elements and steps of opinion oriented writing are presented: analysis, exact description, contextualisation, symptomatisation, story telling etc. These techniques are supposed to help students with writing project write ups and press releases. Apart from the analysis of text examples and the discussion of phrasing the course focuses on original texts. The students should also get an insight into proof reading and editorial work. Targets: The students understand what criticism in journalism means. They can identify a good and a bad review. The students understand what objectivity and opinions mean in the journalistic context. The students can differentiate between various types of review. The students see that story telling is the basis of reviewing. The students understand the difference between merely listing and telling a story. The students can distinguish between neutral and glowing texts. The students are capable of contextualizing. The students know how to symptomatise. The students are able to write a review of some cultural matter. The students are capable of transferring the presented knowledge to their own texts.
Design Concepts 3 | Integrated course (iL) | Coursecode: 140373302Art Theory and Aesthetical Practice 3 2 SWS2 ECTS
Current trends in multimedia-based art; computer graphics and installation, net art and its technical implications; interactive art projects in a social and corporate context; analysis of various artistic strategies and self-reflection on own work pieces;
Short overview of the most important media theories of the 20th century; classification of media; basics of linguistics and semiotics; research on effects; acquisition of analysis capabilities and of the potential for implementation of own work pieces
Criteria of good presentations (target group orientation, structure, visualisation, use of media, posture, interaction); effect of different presentations on our perception, behaviour, remembrance, reaction of the audience;
Time Based Media 1 | Project thesis (PT) | Coursecode: 140373312Media Production 6 SWS7 ECTS
Development of narrative forms, production concept, production design, camera and lighting technology, sound recording technology, media technological content such as technical formats, codecs, etc.
Time Based Media 1 | Seminar (Se) | Coursecode: 140373305Sound Design and Postproduction 1 SWS2 ECTS
Audio recording, sound mixing, mastering, sequencing, generative methods of sound production, sound design in multimedia environments and in video productions
Time Based Media 1 | Seminar (Se) | Coursecode: 140373301Sound Editing and Audio Engineering 1 SWS2 ECTS
Basics of audio recording, of studio technology, of sound processing and editing
Time Based Media 1 | Seminar (Se) | Coursecode: 140373311Video Editing and Postproduction 2 SWS2 ECTS
Basics of video editing and postproduction, handling of relevant video editing software, implementation of sound and visual effects into the video production
Introduction to and consolidation in the field of visual communication by carrying out application-oriented competition projects. Students learn to professionally handle and realise client orders: logo design, corporate design, editorial design, type design, web design. They use new technologies such as laser cut and 3d print. Briefing, drafting, research into materials, working on topcis and content, quantification and quality management, time schedules, calculation and exclusive exploitation rights.
Basics and conception of dynamic images; basics of research into components, programming languages, specific use of creative instruments, development of a typography, colour and form canon
Design Concepts 4 | Integrated course (iL) | Coursecode: 140373402Art Theory and Aesthetical Practice 4 2 SWS2 ECTS
Contemporary art in an interdisciplinary context; performative arts; art in public space; analysis of and reflection on the system of "art" and the market of "art"; specific practical tasks concerning the state-of-the-art mainstream;
Introduction to current media theories, emphasizing audiovisual and numerical media; discussion on media phenomena; independent work on communication models on the basis of specific tasks given; problematisation of media, theory and technology;
Consolidation of concepts and realisations: ideas and concept realisations , communication design is experienced in concrete practical projects. Project handling from conception to result. Central project work and external projects or design competitions.
Foundation of virtual companies with emphasis on interaction design according to visionary and market-relevant considerations (including CI/CD, business plan, market presence, acquire, conception and realisation of projects)
Field Media Design:
Time Based Media 2 | Project thesis (PT) | Coursecode: 140373411Media Design Startups 6 SWS8 ECTS
Imparting of technical skills in the field of video postproduction, especially in the field of animation, of 3D design, of 3D animation, of multimedia authoring, conceptual and contextual supervision of the "real world" projects, supportive inputs concerning media economy and production methods.
Knowledge and Research 2 | Lecture (Vo) | Coursecode: 140373501Academic Work 1 SWS1 ECTS
Skills to work independently on academic research as basis for the work on their bachelor's thesis; spirit and purpose of academic research; cognitive interest; thesis formulation; critical look on texts; literature research; quotation rules; structure; text composition
Knowledge and Research 2 | Seminar (Se) | Coursecode: 140373506Bachelor Thesis Seminar 1 2 SWS2 ECTS
Supervision of and critical reflection on the respective topic
Knowledge and Research 2 | Lecture (Vo) | Coursecode: 140373502Media Law 2 SWS2 ECTS
The aim is to gain a basic understanding of the legal situation and a problem awareness for the practical application; overview of the intangible property right; copy right; protection of trademarks, patterns and patents;
Change of meaning of package design, visions for the future and new technologies, communication of the POS, possibilities of communication of packaging, psychological effects of colours and forms, the trend towards added benefits, marketing, advertisement and branding. Development of packaging.
Phase 1: getting to know and training of project management competencies (professional competencies: time management, leadership, sticking to schedules: systematic competences: use of platforms and PM tools, checklists; social skills: online communication and interaction with clients and in the team; personal competencies: learning to learn, defining and reaching goals, personal responsibility) Learning collaboratively, independent learning - reflecting on applied online activities and findings - developing implementation strategies for their own problem solving; Phase 2: application of the content imparted by means of a concrete practical project including documentation of the project on the basis of a handbook.
Design versus beautification; design as a medium to improve the living conditions of the inhabitants; sustainability as an essential factor in the design process; future of design; realisation of a theoretical approach in concrete projects resp. project visions.
Major Communication Design: ideas and concept realisation. Communication design is realised on the basis of concrete practical projects. projects. Project handling from conception to result. Central project work and external projects or design competitions. Discussion of current design practises. Reflecting on and criticising one's own work and work pieces of others. Teamwork.
Conception and realisation of practical projects and working on tasks set in the area of interface design, interactive media design, game design an screen design. Guest lectures and workshops by national and international designers.
Field Media Design:
Time Based Media 3 | Project thesis (PT) | Coursecode: 140373514Media Design 7 SWS11 ECTS
Animation, video postproduction, sound design, 3D design, TV design, media dramaturgy