Visual Communication and Image Management

As a graduate of the postgraduate Master’s course in Visual Communication and Image Management, you have developed your strategic expertise in image management and dealing with imagery and are qualified to hold a range of jobs and posts in the media and communication sector. The following sectors and institution types in particular offer opportunities for further development:

• Creative industry
• Content design agencies (content marketing / content strategy)
• Information and communication design studios
• Marketing, advertising and events agencies
• PR agencies
• Publishers, editorial departments and newsrooms
• Picture desks and agencies
• Press and PR departments of organisations / institutions / NGOs / political parties / interest groups, etc.
• Pre-press sector
• Media offices (e.g. production of corporate publishing products)
• Photo agencies and photojournalism companies
• Museums
• Libraries / archives
• Documentation centres
• Research institutions
• Universities

The training is practical and provides participants with career-specific expertise and practical skills at an academic level. Graduates are therefore well-equipped for the following fields of activity:

• Planning and design of professional visual communication
• Professional quality-based selection of photos, moving images and information graphics
• Qualified analysis of photos, moving images and information graphics
• Critical discourse on the application and use of visual materials
• Development and support of visual content strategies on the web and in the social media
• Management and organisation of complex imagery in corporate and organisational communication:
• Digital research in image databases
• Structure and organisation of technological solutions for media and image management
• Image documentation and archiving
• Briefing/project and production management with relation to visual media
• Development of individual visual languages and styles
• Ethically based decision making when it comes to critical image use
• Realistic assessment of economic and legal aspects of the image market