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Department Management and Business
Digital Entrepreneurship and Innovation
My Studies
This next-generation Master’s degree programme in Digital Entrepreneurship & Innovation at FH JOANNEUM University of Applied Sciences, Graz (Austria) is designed for bold thinkers ready to lead and innovate in a digital, purpose-driven economy.
Open to bachelor graduates from all academic disciplines, the programme uniquely blends entrepreneurship, technology, and mindset development – preparing you to launch your own venture, join a co-founding team, or drive innovation within established organisations as an intrapreneur.
‘The Master’s programme in Digital Entrepreneurship and Innovation is ideal for shaping the next generation of digital leaders. Its future-oriented curriculum and the input from renowned experts make it a true incubator for innovative and scalable business models.’
Dr. Ines Wöckl, Founder and CFO of the Graz-based Startup Flasher
Key areas of the programme
Business – but not business as usual.
You’ll dive into advanced startup methods taught at Master’s level. Learn to design, test, and scale new business models that are transforming even the most traditional industries. Courses in strategy, finance, marketing, and venture planning prepare you to lead digital change — in startups, corporates, and everything in between.
‘A solid understanding of numbers and finance is essential for every founder. The beauty of it is: what seems complicated is actually quite simple — you just have to engage with it.’
Lisa-Marie Fassl, Managing Partner Fund F | Co-Founder Female Founders | Forbes 30u30
Tech isn’t just talk – it’s action.
From day one, you’ll get hands-on with startup-relevant technologies. Self-paced tech fundamentals build your base, while Startup Labs and project work let you apply and expand your skills individually — including your own Lighthouse Innovation Project. Electives let you deepen your personal preferences into areas such as AI, automation, low-code prototyping, and smart services.
Photo: Photo by Peter Riess (alumni of the programme and Founder of PR Socials)
Mindset becomes your superpower
Through design thinking and an innovation tools, you’ll build creative confidence and resilience. You’ll learn to navigate uncertainty, embrace failure, and focus on purpose as a driver of sustainable digital ventures.
Did you know that our degree programme is a member of the renowned Global Design Thinking Alliance?
‘Together with our students, we foster a culture that sees failure as an opportunity for growth and innovation. This is how an entrepreneurial mindset emerges — one that strengthens creativity, courage, and personal development, serving as the key to success in a dynamic world.’
Dr. Veronika Pump, Organizational Developer, Co-Host of FuckUp Nights Graz and lecturer in the programme
Photo: FuckUp Nights Graz, organized by our students
Photo: Peter Riess; cooperation with Löwenherz for resilience & mindset topics
Startup Labs – your Master’s-level incubator
Work on your own innovation project in multidisciplinary teams, guided by our expert mentors. From idea to prototype, you’ll test, refine, and build real solutions – culminating in a Master’s thesis rooted in your innovation journey.
Our Startup Hub provides the right environment — offering inspiration and support throughout your journey.
Photo: Ligia Pasqualin
Why this Master’s stands out on organizational level as well:
- Open to all disciplines: business, tech, design & arts, social sciences and beyond.
- Work-friendly structure: study and part-time work can be combined, with weekends off.
- English-taught programme: international cohort and global perspective.
- New curriculum: updated to reflect the latest developments in tech and innovation
- Based in Graz, Austria’s innovation hub: strong ties to the startup ecosystem
- Connecting you day one to regional, national, and international startup ecosystems: through joint events, guided excursions, company projects and our partnerships with leading innovation networks.
Photo: Christian Friedl
Digital Entrepreneurship and Innovation visiting the SAP Intrapreneurship Programme in Berlin
Study and Graduate with Impact
With hybrid skills in business and technology, amplified by a strong entrepreneurial mindset and a powerful professional network, our graduates are ready to create, scale and lead digital innovation across industries — from startups to family businesses to large enterprises.
‘Entrepreneurship has become a key competence for everyone— not only for startups. Together with our students, we want to bring the entrepreneurial spirit into any type of companies and help reimagine their innovation horizons.’
Dr. Christian Friedl, Head of Programme, FH-Professor, Board Member Global Entrepreneursip Research Organisation, Head of Global Entrepreneurship Monitor Austria and Edupreneur
Tip
As part of the Master’s programme, a special training agreement is concluded to ensure that the IP rights to the digital business ideas remain with the students.
