KN 625 21 004 : Affiliated Lecturer for “Monitoring & Web Analytics“ (2SWS)

Master‘s Degree Programme Content Strategy


Master Degree Program Content Strategy in Graz

The course is offered in the second semester as part of the module “Collecting data & monitoring“ and provides an introduction to web and social media analytics. The focus is on the aspects that are important for content planning and evaluating the success of content. The teacher is expected to establish references to the course “Quantitative Social Research“.

The course gives an overview of basics of social media monitoring & analytics:
• Overview of social media publishing / engagement
• Relevant tools in the global / DACH market
• Legal aspects of the use of social media monitoring & analytics
• Central elements of social media monitoring & analytics
• Relevant metrics for social media monitoring & analytics
• Usage scenarios & metrics (topics, crisis PR, influencer marketing, content marketing, share of buzz, reach etc.)
• Use of social media analytics for content analysis
• Usage of analysis results for content planning and optimization

Start of the course: April 2021

Your application with meaningful documents, upload here until February 28th:


FH JOANNEUM Gesellschaft mbH
z. H. Frau Graovac, B.A. MBA
Alte Poststraße 147
8020 Graz

T: +43 316 5453 8867

More information on data protection and data processing regarding your application can be found (

In line with our mission statement of the FH JOANNEUM - University of Applied Sciences, which encourages people to interpret the diversity of people in their various aspects with respect, people with such personally diverse backgrounds are strongly invited to apply.

General requirements for lecturers:
Completed higher education or relevant academy training; promotion or other proof of competence in scientific work; 5-year qualified relevant professional practice, of which, if possible, three years have been practised outside a university (or habilitation); Proof of corresponding pedagogical-didactic suitability.