Mag. (FH)

Daniel Binder



Daniel Binder, born in 1981 in Feldbach, Austria received his Master’s Degree at the FH JOANNEUM University of Applied Sciences in 2007. He studied at the degree program “Health Management in Tourism”. During his studies he focused on marketing and tourism related fields. Also during his studies he became management assistant at the institute of Health and Tourism Management. He was responsible for marketing and communication issues.

After passing his degree with distinction he became Scientific Assistant and he was also responsible for internships at the institute. Daniel was involved in research projects and was responsible for event organization and marketing. In 2008 he was the leading event manager of the Congress of Health and Medicine Sociology in Bad Gleichenberg. In his function as Research and Development Manager he raised about 450.000 EUR from international and national research funds and industry clients. After leading two ERASMUS projects (ILIS and WelDest, both focusing on education in spa and wellness industries) he started to set up the worldwide first MBA program for Spa and Hospitality Management which started in 2015 with a first cohort of 8 students.

Daniel is currently leading this MBA program and is responsible for marketing, hiring and managing external lecturers, doing interviews with applicants and he is in charge of a budget of about 100.000 EUR per year. Daniel is also the chairman of GMTalumni, the alumni club for graduates of Health Management in Tourism. Since 2014 he is running a small marketing agency, dealing with clients in tourism and service industries.

In terms of gaining more professional tourism related experience Daniel also started to work at the Birds of Prey Area at Riegersburg, Austria as a marketing manager. He is currently working for 20 hours per week at the castle Riegersburg and 20 hours per week at the FH JOANNEUM.

Research and Development Projects

  • WelDest – Health and Well-Being in Tourism Destinations; 527775-LLP-1-2012-1-FI-ERASMUS-ECUE; Project Leader; 2012 - 2014
  • ILIS - Innovations and Learning in Spa Management; 142759-LLP-1-2008-1-FI-ERASMUS-ECUE; Project Leader; 2008 - 2010
  • Der Steirische Schulapfel: Client: OPST - Obst Partner Steiermark GmbH; Project Leader; 2008 - 2011
  • MTW – Making Tourism Work; HU/06/B/F/PP-170025, Project Assistant; 2008

List of Publications

Binder, D., Saari, S. & Telle, T. (2016). Enhancing the competitiveness of a wellness tourism destination. In Handbook of Health Tourism. Vol. 2. London: Routledge.

Binder, D., Faix, N. & Miller, J. (2016). Well-Being and Employment in Tourism. ATLAS Tourism and Leisure Review, Volume 2016-1.

Saari, S. et al. (2014). Developing a Competitive Health and Well-being Destination. Turku: Turku University of Applied Sciences.

 Binder, D., Gaedke G. & Lenz S. (2012). Lernen mit Sozialen Medien – eine Reflexion. Tagungsband 11. eLearning Tag „E-Didaktik – Lernen in virtuellen sozialen Räumen“. Graz: FH JOANNEUM.

Bielanski, M. et al. (2011). Challenges for the European Spa Management. Results of the ILIS project. Polish Journal of Sport Tourism, 18, 160-165.

Abuzahra, M., Binder, D., Grasser, G. et al. (2011). Gesundheitsmanagement im Tourismus: ein Beitrag zu „Health in All Policies?“, In Krajic, Karl (Hrsg.) Lernen für Gesundheit – Tagungsband zur Jahrestagung 2010 der Österreichischen Gesellschaft für Public Health: Linz.

Binder, D. (2007). eCommunication in Online-Communities als Erfolgsfaktor in der Netzwerkbildung. (Diploma thesis, FH JOANNEUM University of Applied Sciences).


Binder, D. & Dvorak, D. (2014). WelDest. Health and Well-being in Tourism Destination. Presentation at the Well-being Conference at Turku University of Applied Sciences.

Binder, D. & Ertler-Hernandez, J. (2013). Leading Spa: Job Profile Spa Director in Spa-Ketten und Outlets in der Hotellerie. Workshop Spa Camp 2013. Kitzbühel.

Binder D. (2012). Ein Internationaler Master in Spa-Management – Notwendigkeit oder zu viel des Guten? Workshop SpaCamp 2012. Ramsau.

Binder, D. (2011). Der/die Spa ManagerIn der Zukunft: Im Spannungsfeld zwischen Management und Praxis? Workshop SpaCamp 2011. Bad Reichenhall.

Binder, D. (2010). Der Schulapfel. Poster Presentation at 5th Styria Health Conference. Graz.

Binder, D. & Miller. J. (2010). wellness@gmt. Poster Presentation. 1st Day of Didactics at FH JOANNEUM Graz.

Binder, D., Plasencia, M. & Okee-Obong, O. (2007) Changing the development cooperation paradigm. Moodle Conference. Graz: Campus02.

Binder D. (2006). Concepts of LifeLongLearning with Moodle. Presentation at eLearning day at FH JOANEUM Graz.